Over the years I have received many client reviews on Facebook, Google and other business review platforms. The aim of these reviews is to show potential clients that you can do what you say you can do. This is particularly important with an industry like Hypnotherapy.
Although the hypnosis industry is not new, it is now accepted by mainstream society as a go-to for many things such as anxiety, depression, weight loss, addictions and even sexual expression.
It is becoming popular, and most people have a friend or two that got results using hypnosis, and so hypnotists are popping up on every corner. This is good and bad.. Good because as a community we get to help more people achieve somewhat amazing results (I am not short of almost unbelievable stories of success). Word continues to spread around communities that hypnosis is a powerful tool for change. Unfortunately it comes with some drawbacks.. As the industry is unregulated it means there are some highly trained and/or experienced hypnotherapists and some poorly trained and/or inexperienced.
A clinical hypnotherapist must attend a hypnosis school that is approved by one of the self appointed governing bodies in Australia, such as the Australian Hypnotherapists Association (AHA), the Australian Association of Clinical Hypnotherapy & Psychotherapy (AACHP), the Australian Society of Clinical Hypnotherapists (ASCH), and about half a dozen others. These associations are professional and maintain integrity and ethics across the industry.
There is also an organisation called the Hypnotherapy Council of Australia (HCA) that is made up of representatives from all major associations. The HCA’s main purpose is to ensure that consumers can ascertain which therapists have completed a high level of training.
So what about the weekend hypnosis courses. Are these valuable? YES. I have learnt a lot from this style of training and incorporated many things into what I do every day. My clients have also significantly benefited from the training I have completed in various weekend training schools. Should therapists who already have a 900 hour Diploma in Hypnotherapy & Psychotherapy do them? Most definitely YES!
But.. what about the people out there who have done the 24 hour weekend course and now call themselves a hypnotherapist?? Some of them are great, some of them are not. It largely depends on the individuals passion, commitment, practise/experience, ethics, and life experience. (everyone is a beginner at first and should charge accordingly)
To be fair I have met some excellent therapists who have only done a couple of weekend courses, and I have met people who have completed a 900 hour Diploma whom I would not recommend. This is why reviews are important.
So.. what is the relevancy of a 5 star review?
Over the years I have collected many reviews on different platforms from people that have come to see me for a variety of things. New clients often tell me that they decided to see me because they read some 5 star reviews, so I was a little shocked this morning to see a weekend hypnosis school (One that I hold in the highest esteem) encouraging students to review each others businesses. OK, so maybe they have worked with each other in training. Perhaps they even resolved some issues. Sure they could provide a character reference.. but a 5 star review?? OK, I admit.. my Mum did review me right in the beginning. But I didn’t ask her, and I definitely didn’t ask my family, friends and colleagues to give me a review. Have I helped them overcome stuff? Yes but getting them to review me just doesn’t seem right.
So.. Before booking into a local hypnotherapist make sure you click and just see if their reviewer is another therapist or a friend.